Survey: Do we "unfriend" our Facebook friends after they die?

13 May 2016
40% of British adults wouldn’t unfriend someone they know on Facebook even after that person has died, according to new research for Dying Matters. The survey of over 2,000 adults by ComRes found that only 8% of people agreed that when someone they know on Facebook dies, they unfriend their account soon after, compared with 40% who disagreed.

The survey also found that only 26% of people agreed that Facebook is a good way of sharing news of a death beyond the immediate circle of family and friends, with 50% disagreeing. Only 21% of people agreed that Facebook is the best method of sharing news of a terminal diagnosis beyond close friends and family, with 58% disagreeing.

In both cases, younger people are more likely to be comfortable sharing such news on Facebook than older. 25% of 18-24-year-olds agreed that they would share that they knew they were dying on Facebook, rising to 31% for 25-34-year-olds but falling to 11% for the over 65s.

Men are slightly more likely to unfriend someone on Facebook soon after that person’s death, with 10% agreeing against only 7% of women.

James Norris of the Digital Legacy Association said “this shows how important Facebook is as a tool to remember and mourn the deceased. That so few people would unfriend someone on Facebook after their death gives us a small indication as to the importance Facebook is providing into posterity.

This research does however also highlight that there are limits to what we are willing to share. For example, only 11% of those over the age of 65 would inform their Facebook friends of their condition if the prognosis was terminal”.

James predicts our willingness to share personal information such as diagnosed conditions and areas relating to end of life will increase in the coming years.




1. James Norris is available for interview. Please call Toby Scott on 07795 158 003 to arrange. 

2. More about the Digital Legacy Association & DeadSocial

3. Dying Matters Awareness Week runs from May 9-15. 

4. ComRes interviewed 2,085 GB adults online between the 15th and 17th April 2016. Data were weighted to be representative of all GB adults aged 18+. ComRes is a member of the British Polling Council and abides by its rules.

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